Monday, August 18, 2008

Marketing Monday


Yup, another Marketing Monday to get busy marketing away! With only a slight headache today, I am determined to make up for the last week lost.

Today I am looking at line sheets and making notes to create for myself. Many places ask for them so I need to make one, although it will be a bit harder with one of a kind pieces because I will have to constantly update as they sell.

You may be saying: "What is a line sheet?" Simply put, its a document that shows your line of work be it jewelry, hats, or soaps-like a little catalog. The layout of the document is up to you, but it should reflect the style and feeling of your work. Don't make it too fussy or messy-you want the product to stand out, not the background image.

You should have a copies to hand out and mail out, as well as a pdf version to attach to emails (if someone asks for one).

The basic information a line sheet needs to have is:
  1. The company name and a little about the business, maybe a bio, history, press, etc...

  2. All of your contact information-Your address, phone numbers, fax number, url and email address.

  3. Images of your designs-Make sure that they look GREAT. They need to be professional quality, if you aren't sure-ask friends and if need be-pay someone to do it for you. For clothing, I see alot of people using line drawings, and then the photos of available fabrics.
  4. Next to each image on your line sheet should be the item's name or order number and any
    options such as colors, stones, sizes, etc. and the measurement (18 inch long necklace)

  5. Prices for each of your designs- These are normally used for wholesale, so the price will your wholesale prices. You could mark a wholesale and suggested retail price if you wanted to.

  6. Your terms of sale - That will include your order requirements, such as an opening or minimum (for example-10 of each piece or $250 first order, $100 repeat orders) the types of payment and how you accept them (mail check, fax order or online creditcard processing) how long it will take you to fill the order and ship, where you will/won't ship too (some people won't ship to certain countries) what the shipping charges, what your return or repair policy is and if you do any kind of credit terms like COD, net 10 or net 30.
That's pretty much it! You can do a google search and see some examples for yourself if you are still unsure.

6 comments:

Jessica said...

That graphic is too funny.

Cindy Gimbrone said...

Thanks Barbe, I've learned something new today - line sheets. You've written a nice comprehensive yet brief description of what a line sheet is and what it is for. I didnt' know about them! Thanks for teaching me something new today!

Cindy

Max54 said...

What program do you use to create your line sheet? For example, did you use Photoshop, Adobe Illustrator, etc? Thank you very much.

Barbe Saint John/ Saints and Sinners® said...

Hi Max, I use photoshop but you can use whatever program works for you.
You could do it in Word or Excel even if you are good at those.

Do a google search and look at different ones. You'll find some ideas and inspiration to help you do yours.

Cheers
Barbe

Barbe Saint John/ Saints and Sinners® said...

Hi Max, I use photoshop but you can use whatever program works for you.
You could do it in Word or Excel even if you are good at those.

Do a google search and look at different ones. You'll find some ideas and inspiration to help you do yours.

Cheers
Barbe

Max54 said...

Thank you very much for your help!